What Is Anxiety Coaching and Who Is It For?
Anxiety coaching is emerging as a practical, action-based approach for managing fear and worry. Unlike therapy, which often focuses on the past, coaching helps people build tools for the present and future.
At The STILL Method, we train coaches to guide clients through a five-step process that supports nervous system regulation and confident action. But what exactly does anxiety coaching involve, and who benefits most from it?
What Is Anxiety Coaching?
Anxiety coaching provides structured techniques to help people:
Interrupt the cycle of fear and overwhelm
Reframe unhelpful thinking patterns
Regulate their body’s stress response
Build forward-looking plans for situations that trigger anxiety
At the centre of this approach is the STILL Method. Its five steps—STOP, TALK, IMAGINE, LISTEN, LEARN—offer a clear framework for clients to understand their anxiety and move beyond it without avoidance or suppression.
This isn’t about temporary fixes. It’s about helping clients build practical skills they can rely on every day.
Who Might Benefit from Anxiety Coaching?
Anxiety coaching is particularly valuable for people who:
Feel trapped by cycles of worry or avoidance
Want support to face fears and take consistent action
Prefer a practical, structured approach over exploration of the past
Are parents or teachers supporting anxious children
Work in high-stress roles and need tools for emotional regulation
It’s also ideal for professionals such as therapists, teachers and coaches looking to expand their toolkit.
How the STILL Method Works
The STILL Method equips people to meet fear with confidence and calm. Each step provides a practical focus:
STOP – Interrupt the physiological symptoms of fear with grounding tools, enabling clients to face challenges instead of withdrawing.
TALK – Reframe critical or catastrophic thoughts with compassionate, constructive language.
IMAGINE – Visualise positive outcomes to create a sense of possibility and motivation.
LISTEN – Tune into early signals in the body and practise regulation strategies to stay steady.
LEARN – Reflect on progress and create plans for future situations, building confidence over time.
Case Study: Meet Sophie
Sophie, a teacher, often woke up with chest tightness before school. She felt caught in a cycle of negative thoughts and physical symptoms that left her dreading each day.
Working with an anxiety coach, Sophie learned to:
STOP – Use a simple breathing tool to calm her racing heart and steady her body.
TALK – Challenge her self-critical thoughts and replace them with, “I’ve handled tough days before.”
IMAGINE – Picture herself walking into the classroom with ease and hearing encouraging words from colleagues.
LISTEN – Recognise tight shoulders as an early warning sign and practise regulation before anxiety escalated.
LEARN – Develop a morning routine that supported her confidence and reduced triggers.
Within weeks, Sophie no longer felt overwhelmed by her mornings and led her school’s open evening with calm assurance.
Why Train as an Anxiety Coach?
Learning to deliver anxiety coaching gives you tools that are practical, evidence-based, and life-changing. Coaches trained in the STILL Method help clients of all ages, from anxious children to high-performing adults, find new ways forward.
Our accredited training is open to professionals and career changers alike. Whether you are looking to enhance your current work or build a meaningful new role, the STILL Method equips you to make a real difference.
Next Steps
Curious about anxiety coaching or wondering if this could be your next step?
Learn more about the STILL Method in action
Closing Thought
Anxiety coaching is not about avoiding fear. It’s about meeting it with the right tools and the confidence to move forward. With a structured approach, you can help others step out of survival mode and into lives that feel possible again.
